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About Me

I’m a Toronto-based writer and brand strategist working in the marketing industry. I’m passionate about creating quality content for the web and improving how people engage with information online.

Experience

Copywriter | Freelance
May 2016 to present, Remote

In my current role, I create content and influence creative direction and strategy for local brands around the GTA. I’ve worked with local cafes and restaurants helping to develop a voice and strategy based on their clientele. I’ve produced copy for product descriptions, Instagram ad campaigns and beyond.

FUSE CHRISTMAS LIGHTS // REP COFFEE SOLUTIONS // UC OBSERVER BLOG

Scriptwriter, Creative Direction | Live Different
September 2017 to present

Since 2017 I have been helping national charity Live Different by writing funny scripts for their YouTube channel and live performances. I’ve also assisted their speech writers by editing and developing speeches for their cross Canada tours in high schools.

LIVE DIFFERENT SKETCH // LIVE DIFFERENT SKETCH #2 // PROGRAM OVERVIEW

Content Creator | Zak McDonald
September 2012 to present

Since 2012 I have been producing award winning content for the stage and online platforms. I have performed multiple tours as a stand up comedian, I wrote and starred in an award winning short film, and I’ve written multiple articles and blogs for online publications. My work has been featured in the Hamilton Spectator, The View Magazine, The Inlet, The UC Observer and on CBC Radio.

STAND UP // MUSIC WRITING // BLOG WRITING